Intertextuality in Music Videos.

Intertextuality is the shaping of a texts meaning from another text. In other words it is incorporating things into a music video from a magazine, film, fashion, video game or television. Artists usually do this to make their video more popular as they are incorporating or mimicking a previous popular text and applying it to their video. The most popular example of this is from Madonna's music video for 'material girl' where is makes a clear reference to Marilyn Munroe in 'Diamonds are forever'.

Common Intertextuality in my genre usually comes from horror or thriller movies because the genre is so dark. Because the genre suits horror and thriller movies so well film companies usually get a band in this genre to make the soundtrack for the film. This is exactly what happened to the band Mushroomhead, their song soul is mine was used for the soundtrack of saw IV, and their video has many references to the film.


As you can see this video has a direct relation to the film and you can see why, as this genre fits with these types of films directly.

Slipknot have also been seen with intertextual references to the film saw with the clowns and bike featured is some of their tracks.

For my music video and most in my genre most intertextual references come from horror films, for example the costumes and props used in the films I have analysed can be linked to many movies like saw.