Andrew Goodwin and Steve Archer.

Andrew Goodwin identifies a number of key aspects in music videos which often appear. Some of these key features can apply to the music video I will create, as I will be using them in my video, for example


-A relationship between the music and the visuals

-Voyeurism often plays a major part, especially in relation to females, for example take Rihanna and Shakira's music video where this plays a major part in selling the track. -------------------->


- Technical aspects of a video



-A relationship to the lyrics and the visuals, Eminem's video is a good example of this as the lyrics directly link to the video ------------------------>


-Multiple close ups of the main artist or vocalist.



Narrative an performance, a good example of this is in Michael Jackson's 'Thriller' video as this image sold the track and made it a legendary video. -------->









Many of these features are present in all videos, and I will try to add them into my video.Steve Archer has used the ideas from Goodwin's book and created a list of the 'top 5 things to look for' when deciding if a music video is any good. One of the main areas from this list I want to look at is the 'technical aspects of a music video'. This will be a very important aspect in the making of my music video and in my opinion is the most important aspect. Technical aspects include speed, eg camera movement, fast cutting , montage editing and post production digital effects, Meat, eg cutting to a close up of the singers face to sell his or her image, Beats, eg cutting to the beat of the music, Lighting and colour and the mise en scene. If the technical aspects of a video are bad, you wont have a very good music video. I will try to add all of these key aspects into my music video.