Saturday, 26 July 2014

Music Video Analysis - Stabbing Westward.

Today's video I am going to analyse is by Stabbing Westward. The track is called "Save yourself" and is a combination of electro and rock, like the track I have chosen. The video is filmed in the same location however makes the most of it as their is a variety of different settings and props. Unlike other videos I have analysed in this video it isn't just the band performing, their is a slight narrative as other people/characters are shown in the video. The band also perform behind a projected image of the other characters doing weird things such as them shaking their head or sprinting. It keeps the music video interesting as its not only the band that's performing but it cuts to other people as well. For example you have people smashing things, running on a treadmill, doing acrobatics and all sorts. The videos location and props along with the number of people in the video means there's lots to look at and think about. Here is the music video:



Camera Shots, Angles and Movement.
This video makes a good start with camera shots, as I really like the fist shot of the guy waving his hand in front of the camera, this give kind of an old school amateur vibe to the video, this suits the genre very well. Long shots and close ups are used a lot in this video, for example at 0:24 you have a long shot of the band so the viewers know where they are positioned and so they can see the whole band performing together at a distance, this is followed by a close up of the lead singer at 0:26, this is very common in this video, it always come back to the lead singer as he is important in selling the band and the image, giving off the star appeal. I also like the zoom at 0:56 which is repeated in the video, this is a very nice shot and something I would like to include in my video, it makes it look like he is controlling the camera, and as he shouts the camera comes closer, this is then followed by the zoom out at 1:00 as he sings louder. The lyrics in this video also match the camera movement, for example the camera zooms out rapidly as the lead singer says "so just save your self" this is showed at 1:00 also, this links with the movement as the camera is supposed to be us moving away from him as he sings "save yourself". This is an example of a very cleverly linking the lyrics with the visuals. Furthermore low angles are also present in this video as shown at 1:09, this is common in this genre as rock stars like to lead into the camera as they sing. Tracking shots are also used for the other characters in the video, for example at 1:26- 1:28, this carries the narrative and makes him look important. Moreover the camera also moves when the star is shouting, this is shown at 2:40 and 2:43, it makes it look like his singing is shaking the camera. Lastly, I really liked the shot at 3:15 which shows a cool angles of the singer close up.

Editing and post-production.
The first thing I like about the post-production effects was the squiggly white line that appeared at the start of the video giving the film an authentic look. I also like the blurring effect at 0:23 where the camera goes in and out of focus, this type of blurring is repeated throughout the video and is common in other videos in this genre. The editing is fairly slow paced at most points, but then at the chorus it speeds up, this happens throughout with the editing matching the pace of the music, and sometimes the lyrics. The effect used at 3:03 is really cool as it duplicates the same person, I would like to include this in my music video. The effect used at 3:07 is also pretty cool as it looks like someone's head is trapped inside a jar. Overall the editing is pretty simple however the special effects applied in the editing process make it a lot better.

Mise en Scene.
Costume - For the band members the costume are simple with black clothing, the stereotypical rock band clothing. However the other costumes in the video are random with a boxer, dancing costume like leotards, and a painter like costume as the setting is quite artist with paintings on the wall.
Make up - the make up is in this video is similar to the make up in the evetus music videos, as the zombies in that video look like the naked woman in this video. The make up and lighting work together to give a dusty vibe to the characters and the setting.
Lighting - The lighting is low key with a bright back lighting at times. Very bright fluorescent lighting is also added at times, like at 0:10. The green backdrop in the video also adds a alien type feel to the video matching the electronic bits in the song.
Props - Props used are the traditional band equipment along with unsual things such as a sledge hammer, a treadmill, an old record player ect.

Overall this music video is successful in conveying the genre and employs some cool special effects that I would like to include in my video, the location was also perfect for the genre and the camera work and editing was successful in matching the music and lyrics.

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