Friday, 25 July 2014

Music Video Analysis - Mushroomhead.

Today the band I'm going to look at are mushroom head who are quite popular in the rock genre. For today I will look at their music video for "Save us", which is one of their most popular tracks. This particular band is more on the rock side rather than the electro and it not really like my track which has a variety of genres, this track and band includes more loud singing (shouting) than my particular track, however it is still in my genre and I want to look at all of the genres in my track in depth so I get a variety in my music video. The band itself has a particular "image" and portrays this through their music videos, this is shown through their costumes, make up, props and stage performance, for example their "facial expressions". Lets take a look at the music video:




The whole music video is shot in one location being in a dungeon. The set is very well constructed and looks really well put together and suits the genre. Adding to this there is a smoke machine making it look more spooky and good lighting to make it look dark and misty. Overall the set makes the video look stand out and fits the characters/band very well.

Camera Shots, Angles and Movement.
To start off the video is introduced with a high angles establishing shot of the dudgeon, this is then overlapped with upwards tilt of the camera into a close up of one of the band members playing the piano. There is a trend in the music video of low angles of the band members looking down at the camera, this makes them look dominant and intimidating, for example at 0:13, 0:35, 0:42, 0:56 and you get the point. Close ups are also a key part in this video as it shows the facial expressions of the band members and makes it direct address so it feels like he is singing to you, this also gives it a creepy and emotional effect eg at 0:21 as he points at the camera.  Pans are also use a lot in this video, cutting across the whole band as they stare into the camera, for example at 0:32, this can show the audience the whole band and matches the music, as it pans across with the pace of the music. I really liked the shot at 0:37, this is a high angle shot of the whole band with the lead singer being in the centre, as the guitar riff is played and the music suddenly gets louder the camera tilts up as his hands come down, making it look like he is controlling the music and the camera. Movement of the camera is popular in this video and moves with the tone of the music, which is something I would use in my video.

Editing and post production.
The Immediate post- production special effect I notice is the combination of scenes in one shot for example at 1:14, this would look very good in my music video and I would like to learn how to do this in the editing process and apply it to my video. The editing in this particular video is quite slow with the exception of some bits, however this fits the mood and rhythm of the song which is key in the editing process. Fades are also common in this video which add to the darkness in the video and is a good way to transition between each shot, for example at 1:23. What I also like about the editing is the sections where the song speeds up the cuts become much faster, this is shown between 1:43-1:47. Overall the editing techniques mostly used where the transitions between each cut which overlapped each shot, which gave a ghostly feel to the video.

Mise en Scene.
Costume- The costumes used include strange masks and black clothing/robes. The main singer has a black long skirt on with a thick black belt and a rope attached to it, the backing singer has roughly the same costume however it covers his whole body. The rest of the band have really interesting masks on which I might look into getting for my video.
Lighting- The lighting in this music video is low key as usual, however their is also back lighting.
Make up - the main character has been made to look like a demon or something as he has cuts and greyish green makeup which looks very good. The backing singer also has makeup with white face paint and a red cross on his face.
Props - As the video is all performance based their is the instruments and a snake baton, there is also a chair that the lead singer sits on, sort of like his throne.

Overall this music video looks the part, and I really like the setting that they have chosen as it suits the genre and song really well, the mask's and make up are unusual and creative and the cool fade and camera movement make the video interesting to watch.

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